Make Writing Real

21st century pedagogy | authentic instruction | real impact


Make Writing Real is an online learning experience for heart-centered high school teachers looking to level-up traditional writing instruction to better meet the increasingly unique needs of today’s digitally-minded learners.

Why Make Writing Real?

Teaching writing is hard work... 

And grading writing is *not* for the faint of heart (am-I-right?!).  

But I’ll bet my lunch you'd agree that teaching our students to write well is among the greatest academic gifts we can give.  

A clear and compelling command of language can open some serious doors, so--being the fantastic teachers we are--we tackle that endless pile of papers with pride because we know our efforts can make an impact on our students' lives:  

It’ll help them do well in the rest of their high school classes! It’ll help them get into college! And because of our guidance, they’ll positively slay that 20-pager their college professor just assigned!

But for all that awesome sauce, I feel like there’s still something missing in our tireless work...

For as much effort as we put in, our students don’t necessarily leave our classrooms enjoying the writing process any more than when we began our work with them.  

If I’m bein’ honest, students don’t necessarily translate the value of said writing skills into their daily lives; they don't necessarily see it as a potential tool for unlocking their passions and advancing their interests in this world.  

And if I’m being brutally honest, those writing skills we currently teach get sandwiched down into some remote region of young writers’ minds, only to be retrieved in the name of ‘academia’...AKA, this is merely the stuff of: 

  • formal essays
  • test preparation 
  • college admissions
  • fulfilling university obligations (i.e. that 20-pager)  

...and nothing more.  

Truth be told, a lot of this has to do with the way in which we frame writing instruction in today’s classroom. More often than not, the end goal of anything written is merely an exam result, an admission ticket, a grade on a transcript...

But what would it look like if our students engaged in the writing process for reasons beyond grades and academic status?

What if we could adjust our writing instruction to align more realistically with the way text appears—and is used—in our digital world today?  

What if students saw writing as a 'means' to their dreams, as opposed to 'end' data meant to define them? 

What if we could help them transform their passions into genuine purpose by leveraging the power of the almighty, written word?  

WHAT IF… students could better recognize the connection between what they are learning in class and what they care about in the world?

We're about to whip these #whatifs into realities, ma’ friends :-)  

Our secret tool for flipping the script on traditional writing instruction? 

An online, professional development course for teachers, called Make Writing Real

The activities and lesson ideas shared inside this professional development experience are project-based and inquiry-driven; they are meant to cultivate deep, meaningful learning experiences which immerse students in the practical application of writing skills in a digital era.

Specifically, you'll learn how we can use modern, short-form and digital-content writing strategies to teach students the principles of academic writing, and to scaffold foundational writing skills. 

Make Writing Real:

  • places value on the process of writing, as opposed to the product 
  • gives students a genuine voice and choice in what they write about
  •  helps writers explore their interests, curiosities, and talents, and turn these personal passion(s) into real world impact
  • encourages teachers to use today's technology to make learning more transparent 
  • guides students in building a positive digital footprint and helps them (safely + responsibly) reach authentic audiences 
  • treats learning as the loud, messy, collaborative process it's supposed to be

Teaching writing doesn't have to be a two-dimensional embedding learning in more authentic contexts for our writers, we can better reach the 21st century learners we teach.









Let's Do This

Because in an education system that's 100+ years old yet virtually unchanged, the time to hesitate is through...

What you'll get...

There are 6, core modules in this course, which are thoughfully designed and carefully sequenced. These are the tools you need to pivot traditional teaching methods toward 21st century learning needs!


Rogue School

Before you 'go rogue' and teach writing with realness, you'll need to understand the why behind it all. 

Module 1 will give you the confidence to move forward with a project-based approach to writing in your classroom. 

In these videos, we'll drill down into the innovative ideas paving the way in education today.

And we'll take action: the final videos pack it all up with an activity for you to complete AND one to carry out with your students.



Let's Get Real

For too long, we've allowed one medium and 'one way' dictate our writing instruction for the entire year. 

This module intends to change all that.

Together, we'll dig deep into what it means to write for a modern audience, in a Digital Era. We'll explore the *many* mediums you can use right now in your classrooms as your primary means for teaching students how to write, now. 

From student blogs, to podcasts, to videos and beyond...we cover it all in this hefty module.



Make Writing Real

From blogging to podcasts, emailing and automating, storyboarding social media content, and yes, even YouTube...I'll teach you how to use modern communication strategies to teach the traditional building blocks of writing. 

A serious scaffold with real-world compatibility, this string of lessons will situate writing in authentic contexts which sing 'tangible application of skill' for 21st century learners. 

Oh, and it's all aligned with Common Core.



Creating the Conditions for PBL

Make Writing Real is inquiry-driven and project-based. So you're going to need some guidance in getting students on board with the self-directed spirit this requires.

But the truth is, students are kind of put off by lengthy projects that don't have definitive answers and can't guarantee quantitative results. These days, students don't ask questions and their ability to be creative is suffering as a result. 

This module plans to turn that around. We'll explore ways to deepen student curiosity and heighten creativity. You'll learn strategies for encouraging risk-taking and forward-failing! 

And by module's end, you'll know how to create a classroom culture that is ready to embrace project-basd learning (PBL) experiences!



Structuring Projects  

Project-based learning experiences can be magical moments in-the-making. But they can also go really wrong if you don't have a set plan in place and a system of accountability. 

In this module, I'm sharing my 6-step process for structuring projects in your classroom. This system will teach your learners about project management + true, team collaboration. 

This step-by-step system also sharpens important learning 'superpowers', including metacognition and reflection, which are all *must-haves* for success at the college and professional levels. 



 The Project Vault

Imagine teaching: 

  • the building blocks of exposition, 
  • creative character sketching,
  • narrative writing,
  • argument-building,
  • and research development...  

all through the use of projects as your students' platform.

Featuring a carefully-sequenced set of project-based learning experiences, this module is positively packed with inspiring ways to teaching th may sklls of writing through a PBL approach. 

This module is the culmination of everything Make Writing Real is about, so get. pumped!  



edTech Vault

Need help toggling those tech tools? I got your back.

This module contains simple walk-throughs and how-to's to help you get going with some of the modern platforms we'll talk about in MWR.

(Though you may be amazed to find that your students'll be the greatest resource of all in this regard!)



'Take Action' Workbooks

Need help toggling those tech tools? I got your back.

This module contains simple walk-throughs and how-to's to help you get going with some of the modern platforms we'll talk about in MWR.

(Though you may be amazed to find that your students'll be the greatest resource of all in this regard!)










I'm *so* ready...

to Make. Writing. Real. for my students!

I can’t wait to share more with you the innovative approaches this writing program is bringin’.  

But first,  

Let me back it up for a minute, and (re)start with ‘why’ we need this pivot right now more than ever...

When it comes to teaching and learning in the 21st century, our most important goal is no longer helping our students achieve literacy, it's achieving multiliteracy, or transliteracy...that is, the ability to read, write, and interact across a range of platforms, tools, and media. 

I mean, think about's no longer sufficient (or preferred!) to obtain information, knowledge, and/or know-how from merely turning a static page from left-to-right. 

These days, input is gathered across an array of sources and is consumed through a variety of mediums, from print to video, podcast audio, to digital and social networks of all sorts. 

But learning no longer stops at consuming content. In an era of unprecedented growth in innovation, it's essential that we lead our learners toward (meaningfully) producing, too.

Common Core standards in reading and writing certainly speak to these new-era needs, but the ‘core’ of writing instruction is just a mere pixel in the overall expanse. 

Not to mention, the 'test-prep' approach to teaching these standards taking place in schools across the nation is eroding their original intent altogether; when school districts script how students pursue standards by prefabricating the content for them, it reverts us right back to where we were before.

So that's where Make Writing Real comes's time to put an emphasis on what matters most for our students, not just what's measurable.



The most important take-away is this...


 ''our students today are not the same learners we were yesterday; to teach them now as we were taught then is a straight-up disservice."


--Jill Pavich, founder & CCO of edPioneer, channeling her inner-John Dewey...


What you absolutely need to know about today's learners...

  • They're the first, real, digital natives.
  • They consume content visually (roughly 70% of Gen Z'ers spend more than 2 hours/day on YouTube, y'all!).
  • Wielding the power of social media and the Internet, they have a global audience and global reach; they can make an impact much faster than we ever could. 
  • They want to make a difference; they see themselves as change makers and want their work to have meaning for the greater collective now, more so than ever before.

What we know (and don't know) about their future...

  • Information today is shared in short-form content, and their jobs will expect them to write with this kind of range as well. 
  • Employers want experience +'s not just about what you know; it's about what you're able to do.
  • Students won't be marching into their forever jobs; on average, Gen Z will have up to 11 different jobs before they hit the age of 44 (and that's nowhere near retirement)...the 'gig economy' is on the rise.
  • Forbes projects that by 2027, freelancers are scheduled to become the workforce majority.  
  • Roughly 60% of the jobs we’re ‘schooling’ our students for, don’t even exist yet...  

We don't know what the problems of tomorrow will be, but we should be doing everything we can to help students develop the skills they need to tackle them...  

When it comes to problem-solving, however, we tend to present our students with the kinds of problems that already have an answer, as opposed to presenting them with those unsolved mysteries which require inquiry, critical thought, and a bias toward real action...

Clearly it’s time to hit the refresh button in our education browsers, y’all, but if we’re going to see this change, we need to be the change agents (rather than waiting for Superman...)

Change-makers, UNITE!

I'm ready to level-up my writing instruction!

"My students are so excited."

"I was telling one of my students about the passion project, and she got so excited. She said that in letting students learn about what they want to learn, 'you'll still get the same results, we'll just be way more excited about it.' So I told her to hold that thought because that's exactly what we're planning to do..."

Jodi Topping, Collier County, Florida



BONUS 1 | The Student Blogger Bonus Kit

Bonuses are fun, right?! But these aren't just random one-off's...these are meant to work alongside the core course modules to deepen and clarify the MWR teaching methods, so the Student Blogger Bonus is the ultimate model for that! 

Because I believe so deeply in students having their own blog as both a showcase and an exemplar of their work and growth, respectively, I walk you through all-things-technical to make sure you get these up and running with your students in no time! 

From which blogging platform to use + how to set it up, crafting Blogging Guidelines, obtaining the proper Permissions, and maintaining online privacy and safety, this bonus'll give you all the quick-n-dirty deets you need to move forward with your digital writers!


"Powerful perspective."

"When you interviewed your former student, that was very powerful...I really liked hearing from that perspective. She hit the nail on the head [regarding student engagement]."

Beth Rubin, Palm Beach County, Florida



BONUS 2 | Bold Goals + High-Minded Habits

Ever heard of Stephen Covey's 7 Habits of Highly Effective People? Consider this the student version, yo!

If our students are going to chase big dreams, they're going to need to root those goals in positive habits. This bonus will help you build that unbelievable foundation wth them. 

Mindset, management, productivity, goal-setting. *These* are the lessons that can be life-altering in the way our students pursue success. 

This is our way of caring for the whole child as they make their way in *all* of their endeavors.


"I love the way you roll out content."

"The workbooks are amazing, and the visuals are super helpful!"

Kassandra Rabinovitz, Ft. Pierce, Florida



BONUS 3 | Live Coaching + Community Support 

You didn't think I was just going to sell you this course and dip, did you?!

Guys, the paradigms we shift with the Make Writing Real method is the change I wish to see (and be!) in this world...this is the journey I want to be on with you, so I'll be there every step of the way!

Each week, we'll meet up inside our exclusive, members-only Facebook group to talk shop. During these weekly, FB Live sessions, I'll be offering coaching tips, lesson/module clarification, and answering Q+A. 

Plus, I'll help you track your progress as we work through the course because it's the *active* transformation we're after, and I want you to see that magic happening!

Together, we'll troubleshoot ideas, navigate around hurdles, celebrate successes, and pivot + adjust our failures in the name of change-makin'!  

Let's do this!



BONUS 4 | The Endless Essay Prompt Library (a fast-action, Trailblazer Bonus!)

My pride-and-joy, never-leaves-my-writing-teacher-side resource, guys...

This massive PDF contains over 2,000+ essay prompts that'll not just fuel the direction of an essay or two, but will also inspire conversation, and help your writers get a sense of what interests them. 

Filled with the real-world probs of a contemporary society, these focus questions are a perfect fit for all your ELA activities involving writing, speaking, and listening!










Where my FOUNDERS at?!

A special thanks to those early-adopters + change-agent ninjas:


Jodi Topping *
Kassandra Rabinovitz
Rebecca Abrahamson
Phyllis Marshall
Jill Plummer
Peggy Mellon
Tina Winston
Beth Rubin
Janina Ancona-Jeffs
Kellie Mallon
Scott Siebels
Naghma Sheikh
Pierrette Lagor
Samantha Krzyzanowski
Leticia Quiles

Frequently Asked Questions

('cuz a little birdie told me you had some questions!)

Great question! Content is primarily delivered in video format, but you'll also have access to the video transcripts, lesson slides, and mp3 audio-only versions, so you can consume the information however you'd like.

This part is easy-peasy!  Once you purchase, you'll receive an auto-generated email containing both the email address you signed up with + a temporary password, plus a direct link to the course login page. Any time you want to log in to the course thereafter, simply visit my website,, and click the 'Login' button at the top. So again...easy-peasy!

Forever, friend!  As long as the digital world will host us, anyway!  Purchasing this course means you have lifetime access to the materials, but do you want to know even better news?  Any time I update or add-to the materials, you have access to that stuff, too! Yip, yip!

Course content is dripped out over the span of 10-ish weeks, so one module is released per week.  And I do this very intentionally. As the movers and shakers of Make Writing Real, I want us to *do* something with what we work on (this ensures, after all, that you get your money's-worth and I get the change I wish to see in this world!).  

This is uncharted territory for many of us, so we need to lean on each other to make-writing-real. By dripping the content, we are all part of the same experience, so that lets us pool our resources, insights, and know-how accordingly! Make sense?  

MWR isn't just a digital course.  It's a community. A full-on experience, which means that we are 'all in this together'!  As part of your purchase, you get access to the members-only, private FB group made just for us, where we can share our experiences as we make our way through the material.  Again, this is why I drip the content (see question above), because we are more capable of helping each other when we're stuck if we're all on the same page! And I will be inside the private FB group once per week with tips, updates, coaching, and Q&A, so you'll never be lonely in MWR as you implement!

While I encourage you to keep up on a week-to-week basis, you certainly aren't required to.  Once you purchase the course, it is yours, always, so you are more than welcome to go at your own pace as it suits you. 

And while you can't binge watch the whole course at once *right away* you certainly can after the drip experience is over!  So if that option suits you better, it's yours! It's up to you and what works for the time frame you have to commit to this experience.

Nah!  Again, the content is yours to navigate through at your own pace.  While there certainly is a perk to being up-to-speed, the members in our private FB community will be happy to help you 'when you get there' and so will I!  

And you know how this goes: it's easy to feel overwhelmed the first time we're teaching something new; and we tend to feel that way until we've been all the way through the experience that first time.  So the last thing I want you to feel is that you're falling behind, because that is *so* not possible!  

As such, I purposefully include and encourage implementation time throughout.  That way, you can *do* the things you're learning about without having to rush, rush, rush.  I practice what I preach in terms of depth over breadth, yo!

Ooo, that's a good one!  It's highly dependent upon your school district and/or school campus and what their requirements are for awarding professional development (PD) or in-service points of whatever nature, but I am happy to work with you to get those requirements met.  

(Some requirements from your district might be, for example: course syllabus and proof of content mastery and/or a completion certificate, so I would just need to have proof from you-to-me that you are actively implementing course content with some degree of success, in order to issue that certificate, or to provide a signature, etc.)

So in other words, are you required to do your homework...absolutely not!  While *of course* my hope (and the way I roll out the course accordingly) is that you will take action on the ideas, insights, and materials I share; but I do not require you in any way to prove to me that you've done the work.  That part, my friend, is on you!

You know it!  I stand behind this course one-hundred-and-ten percent, but if you get in and realize it's just not right for you right now, you have 30 days ( a whole month!) to make that decision and request a refund.  

How about we start with who this course isn't for...

it's NOT for teachers who are looking for a magic teaching bullet that will ricochet into amaze-balls awesomeness over night.  Because as teachers, we're well aware...there is no. such. thing. Or we'd all have it already. So I definitely don't position this course as such, and my last intention is to attract a bunch of tire-kickin' breakroom complainers because I just 'want the money.'  Heck, nah, and that wouldn't be fair to the people who ARE in here to grow and transform.

So meanwhile, this course IS for those teachers who are willing to put the time and trust into the process of transitioning our teaching into more modern methods that speak to the tangible skills our writers need to see success in this world.  

It IS for those are willing to try, fail, and try again until they get their lesson plans just right for their unique population of students (cuz' that's what we do all the time anyway, right?!).

And it IS for those teachers who are willing to be bold and take a risk, who are willing to believe there is something better out there to seek in the name of our learners and future leaders.  I hope I answered that alright for you ;-)

Count me in, yo...

I'm down to Make Writing Real!

Meet Jill Pavich...

  • educator, 15-years | teacher-gone-rogue
  • Lead Trainer + curriculum consultant (Cambridge Assessment Int'l Education)
  • published author (Cambridge University Press)
  • dreamer | doer, believer | change-agent | ninja
  • wife, mommy, yogi

I am crazy-passionate about teaching high school, but I'm also crazy-passionate about rethinking *the way* we teach high school.

There is SO much room for improvement in our field, yet it's super easy for us to get caught up in the confines of a comfortable curriculum...the kind that's easy to teach and easier to measure.  

So I'm all up in your digital space to create + share innovative ways for teaching writing...the kind that make it possible for high school ELA teachers to meet local and national standards while also cultivating what matters MOST for today’s 21st century learners and tomorrow’s innovative leaders. 

Let's hit the pavement *together* as we pioneer a new path right here in education...I can't wait to share in this journey with you!

It's not just a digital course...

It's an *experience* that has the potential to change (forever!) the way you view your instruction.

Total transparency here (though it's #nbd) joining this course, you are also cool with opting in to my mailing list, where you'll get instant access to a cache of instructional resources, tips and advice for teaching, updates on professional development opportunities, services and more...beyond what the course has to offer!  Who doesn't want that, dude(-ette)?

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